Top Digital Marketing Trends in 2022

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Digital marketing trends are constantly evolving, but it’s always helpful to look ahead and see what lies ahead in the years to come. Trends like virtual reality (VR) and artificial intelligence (AI) will change how we interact with brands in the coming years, but there are also some more subtle digital marketing trends that will become more prevalent in the future as well. Read on to find out what these trends are and how they’ll change the way you interact with brands online in the next few years!

1.The Rise of Data-Driven Marketing

Data is about to make a major impact on how marketers approach their work. With big data poised to grow even bigger, it will have an even larger influence on marketing trends in the coming years. For many companies, data has long been viewed as one of those checkbox items – something they knew they should do but never actually did. Over time, we believe that attitude will change dramatically. More and more companies will use data to guide marketing strategy, as well as make decisions within their teams and departments.

2. Rise of Voice Search

A few years back, digital marketing trends were all about creating content for traditional channels and optimizing your online efforts. We are now shifting to a more search engine-centric world, where users can speak or type in their search queries and get results. With mobile devices booming, it’s expected that by 2022 most of our searches will be made through voice and text—as opposed to typing keywords into a search box or clicking on a browser link.

3. Rise of Augmented Reality

Augmented Reality (AR) technology is a technology that combines virtual information with the real world. A big new trend in digital marketing will be augmented reality. It’s a technology that superimposes computer-generated images into a person’s view of reality, for example through smartphones and headsets.

4. Machine Learning Becomes Even More Impactful

Artificial intelligence is a hot topic of conversation these days, but machine learning and data analytics are what will truly make it possible to capitalize on AI. With chatbots at their disposal, businesses in every industry will be able to harness consumer data and use it to send targeted marketing messages or offerings. 

 

5. AI Grows Mainstream

Artificial intelligence (AI) will move from being a niche trend to becoming a mainstream phenomenon. As AI evolves and its capabilities expand, many businesses will take advantage of its benefits by utilizing AI in their marketing strategies to personalize their interactions with customers.

6. Online Retail Takes On New Forms

The expansion of online retail and services hasn’t come to a stop just yet, as many new digital marketing trends are being developed to help retailers connect with customers in more meaningful ways. While most physical businesses are still facing difficulties selling products online, it doesn’t mean they aren’t trying. Through continued innovation in artificial intelligence and machine learning, these small businesses may start to catch up with larger competitors.

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